Effective Date: November 1, 2026
Puraba ("we", "our", or "us") operates the website https://puraba.online/. Puraba provides digital communication and social media management solutions that enable businesses to organize customer conversations, manage connected messaging accounts, and handle interactions across supported platforms. This Privacy Policy explains how information is obtained, used, processed, shared, and protected when you access or use our website and services.
Puraba may access different categories of information depending on the services you use and the third-party accounts you choose to connect. Information may be provided directly by users or retrieved through authorized platform integrations.
1.1 User and Account Information
1.2 Connected Social Media Information
1.3 Messaging and Communication Data
1.4 Technical and Usage Information
When users access Puraba, certain technical information may also be processed, including IP addresses, browser types, operating systems, device information, login timestamps, session details, and activity logs. This information helps maintain platform functionality, troubleshoot technical problems, and protect account security.
The information available to Puraba is determined by the integrations being used and the permissions granted by the relevant account owner or administrator.
Information processed through Puraba is used to provide the platform's business communication features and maintain the services requested by users. Our processing activities may include the following:
2.1 Communication Management
2.2 Connected Account Operations
2.3 Service Maintenance and Development
2.4 Security and Compliance
Puraba processes information according to the operational requirements of the services being provided. Certain information may be retrieved directly from connected platforms through their authorized APIs, while other information may be temporarily processed or retained to support the platform's functionality.
For example, information may be retained when necessary to maintain messaging history, preserve account configurations, support automated workflows, maintain active sessions, or resolve technical and security issues.
We aim to avoid unnecessary retention and limit the storage of information to the period reasonably required for the relevant purpose. The applicable retention period may vary depending on the information category, the functionality involved, and any legal or regulatory obligations.
Where information is no longer needed for its intended purpose, we aim to delete it or otherwise handle it in accordance with applicable data protection requirements.
Retrieving information through an API does not necessarily mean that the information is never stored. Our processing and retention practices depend on the specific functionality and technical requirements of the platform.
Puraba does not sell personal information or provide it to third parties for unrelated commercial purposes. Information is disclosed only where necessary to operate the requested services, fulfil authorized actions, or satisfy applicable legal obligations.
4.1 Connected Platforms
Information may be exchanged with Meta services, including WhatsApp Business, Facebook, and Instagram, when required to perform authorized communication activities or maintain connected integrations.
4.2 Authorized Business Users
Depending on account settings and assigned roles, business administrators and authorized team members may access relevant account information and customer conversations through the Puraba platform.
4.3 Technical and Infrastructure Providers
We may rely on third-party providers for hosting, infrastructure, maintenance, and other essential technical services. Such providers may process limited information on our behalf where necessary to perform their assigned responsibilities.
4.4 Legal and Regulatory Disclosure
Information may be disclosed when required by law, a valid legal order, or an authorized governmental request. Disclosure may also be necessary to investigate suspected fraud, enforce legal rights, or protect the security of users and our services.
4.5 Organizational Changes
If Puraba becomes involved in a merger, acquisition, restructuring, or transfer of business operations, relevant information may be transferred as part of that transaction, subject to applicable privacy requirements.
Puraba uses supported Meta integrations to enable business communication and account management functionality. Depending on the features available and the application's approved configuration, we may request the following permissions:
These permissions are requested only where necessary for the relevant application functionality. The availability and use of individual permissions depend on Meta's approval requirements, the features enabled in Puraba, and the authorization provided by the user.
We do not intentionally access information outside the scope of granted permissions or attempt to bypass the access restrictions established by Meta.
5.1 Authorized Use of Meta Information
Information obtained through Meta APIs is used to provide the features requested by users, including:
5.2 Restrictions on Meta Platform Data
Puraba does not sell Meta platform data, use it for unrelated advertising purposes, or disclose it to unauthorized parties. Information obtained through Meta integrations is not intentionally used for external profiling or other activities that are inconsistent with the authorized service functionality or applicable platform policies.
Our use of platform information is subject to applicable Meta Platform Terms, Developer Policies, WhatsApp Business requirements, and Instagram platform policies.
Protecting information processed through Puraba is an important part of our service operations. We apply reasonable technical and organizational safeguards intended to reduce the risk of unauthorized access, accidental disclosure, loss, or misuse.
Depending on the systems involved, our safeguards may include:
While reasonable precautions are taken, no digital platform or electronic communication method can guarantee complete protection against every possible security threat.
Users retain control over the third-party permissions they grant to Puraba. You may disconnect an integration or withdraw authorization through the relevant Meta or connected platform settings, where those controls are available.
Once an integration permission is revoked, Puraba will no longer be able to retrieve information through that withdrawn permission. Some services may stop functioning when the required authorization is no longer available.
Subject to applicable privacy laws, users may also have the right to:
Requests relating to personal information or deletion may be submitted through the available website options. Such requests will be reviewed in accordance with applicable laws, legitimate retention requirements, and relevant data protection obligations.
Puraba may connect with external services and platforms to provide its communication features. These integrations may include WhatsApp Business, Facebook, Instagram, and other supported services.
Each third-party platform operates independently and maintains its own privacy policies, terms of service, security standards, and information-handling procedures.
Information independently collected or processed by these third-party platforms is subject to their respective policies. We recommend that users review the applicable third-party privacy policies before connecting their accounts to Puraba.
Puraba is intended for business and professional communication purposes and is not designed to collect personal information from children in violation of applicable privacy laws.
We do not knowingly collect personal information from children where such collection is prohibited without the required consent or legal authorization. If we become aware of such information being collected unlawfully, we will take reasonable steps to address the matter in accordance with applicable requirements.
We may modify this Privacy Policy periodically to reflect updates to our services, connected platforms, data-processing practices, security procedures, or applicable legal requirements.
When changes are introduced:
Users are encouraged to review this page regularly to remain informed about our privacy practices and how information is handled through Puraba.
Where applicable, including for users covered by the General Data Protection Regulation (GDPR) and similar privacy laws, Puraba may process personal information on the following legal grounds:
Where consent is the legal basis for processing, users may withdraw their consent subject to applicable requirements. Withdrawal does not affect the lawfulness of processing that occurred before consent was withdrawn.
For information about Puraba and its available services, please visit our official website:
This Privacy Policy is effective from the date stated above and supersedes previous versions. By accessing or using Puraba, you acknowledge that you have had the opportunity to review this Privacy Policy.